Blog Archives

Unlock the Power of Antioxidants in Your Cosmetic Products

Posted on September 10, 2024 by OxfordBio

Introducing Our DPPH Assay Service In the competitive world of cosmetics, standing out means offering products that not only look good but deliver real, measurable benefits. That’s where our cutting-edge Antioxidant Activity Analysis service comes in. Using the industry-standard DPPH…

Tagged with: Antioxidant, claims, Testing
Posted in Advertising claims, Regulatory

P&G’s advert banned over misleading claims

Posted on June 7, 2023 by OxfordBio

P&G’s Braun IPL advert banned over misleading hair removal claims. The ban applies to a campaign displayed in 2022 for the Braun Silk-expert IPL and starring singer Frankie Bridge. British watchdog Advertising Standards Authority (ASA) ruled that the ad claim…

Tagged with: claims, P&G
Posted in Advertising claims

Advertising watchdog rules Candy Coat’s website ‘misrepresented’

Posted on April 13, 2019 by OxfordBio

The professional nail care and subscription box brand argued its reviews were genuine. Nail polish brand Candy Coat has lost an ASA ruling after its self-appointed ‘five star’ rating could not be substantiated. The British regulator found that the brand…

Posted in Advertising claims, Regulatory

The ASA has banned ads from Clearasil, Dermalogica, Feelunique and Johnson & Johnson promoting acne skin care ranges

Posted on October 23, 2018 by OxfordBio

UK advertising watchdog clamps down on acne claims British watchdog the Advertising Standards Authority (ASA) has banned a string of skin care adverts claiming to target acne. Clearasil, Dermalogica, Feelunique and Johnson & Johnson (J&J) were all ordered to remove…

Tagged with: acne, ASA, medicinal, spots
Posted in Advertising claims